My plant goes yellow or bleaches, what is wrong?

Question:What am I doing wrong when my herb (in this case chervil but it happened with parsley and basil before) bleaches up? It does not really die but it turns white. Okay, I do not water regularly but it is never dry for long or soaked...

Why?? What can I do to make it "love me back"?

Answers:
Sounds like it isn't getting any sunlight. A plant needs sunlight to convert it into Chlorophyll. It is the chemical that makes plants green.